The way we work in store
Findus do not only sell products but should be seen as a partner from product concept throughout the chain – customer, shopper and consumer. We have over 100 years of experience in retail – building and developing categories from scratch to multimillion turnover segments. We do this with great consumer insight, category management and high class food offerings – together with our partners in trade.
Clear price and assortment communication
- Big basket consumers tend to seek their favourites and top up with varies and news. Secure that there is both width and depth in the assortment.
- Attract new consumers to the category with appealing modern dishes
- Inspiration and a foodier feeling creates a warmer and more attractive environment for the consumer
- Multipricing drives basket size and category growth.
- If located in a district with outgoing lunch consumers – offer a frozen meal + drink as a package